Find out more about Gamification Software
What is Gamification Software?
Companies use gamification techniques to inspire the natural instinct for competitions in their employees and to boost their performance. Employees are motivated to take part in games in the workplace to improve their performance and get benefits in return. Companies of all scales and in many industries are using gamification to add a fun element to the workplace and boost their staff's efficiency at the same time.
Gamification software offers insightful metrics and stats and reporting features to help you learn if given techniques are effective for your company. You can use it to offer more chances for your employees to improve their performance. The software can also help you craft more effective strategies. Another benefit is gamification software can be used for marketing purposes to enhance brand awareness and to get feedback from your clients and buyers. We highly recommend the current leader in this category Tango Card, but you should also read our in-depth reviews of other good solutions before you make up your mind.
Most Popular Gamification Software
Best Gamification Software
How To Choose The Best Gamification Software
Gamification software refers to game-designed apps and systems that lend a fun element to the office and help to boost employees’ productivity. This stream of software is relatively new in the market and it combines entertainment and science in a unique fashion to offer an engaging experience to corporate employees. Businesses of all sizes and in multiple industries use gamification software to enhance employee engagement and many report that the system has helped to improve their evaluation, learning, and ROI rates.
Generally, gamification software makes use of methods such as rewards, points, quests, and quizzes in the workplace to help employees gain new skills easily and contribute to their company’s business goals. Today, gamification has become a popular corporate method to enable employees to build expertise and operate in effective teams that can respond positively to challenges. We have prepared this buyer’s guide to provide a quick primer on how companies are using gamification software and to help you select the perfect solution for your business requirements.
Get to know each product with free trial
It’s always a good idea to try out some demos and free trial plans provided by the most popular services to test the list of features of their software. You won’t be risking wasting your money and the test should offer you a solid look into the capabilities of each product. The best approach is to try our solutions that currently have the highest results in our SmartScore and Customer Satisfaction Rating in the best gamification software category and choose the most appropriate product for your company: Freshdesk Arcade, TangoCard, Influitive, Playlyfe, Gameffective, Badgeville or Hoopla.
Gamification software is welcomed in every company which could use higher employee engagement rates, but it is particularly useful in the following scenarios:
- Startups & Small Businesses – Regardless of the fact that you’re running a small and well-connected team, you can always use a gamification system to boost employee engagement, and to help staff perfect their skills and support your long-term growth mission.
- Medium Businesses – Medium Businesses use Gamification for both for HR and marketing purposes, and introduce a variety of game mechanisms to motivate employees to come up with unique business solutions. Discovering and retaining talent is the most distinctive gamification feature to help such environments, and one that can be helpful to every company regardless of its size.
- Large Businesses – Large enterprises can gain a lot from introducing a gamification system in their workflow, as they run large and often decentralized teams which need to be monitored, organized, and connected.
What are Examples of Gamification Software?
- Freshdesk Arcade – An advanced game mechanics platform to support Freshdesk’s outstanding help desk solution. It empowers customer service representatives to perform better by rewarding them with points, and creating leaderboards.
- WooBoard – A smart gamification solution for small business and large organizations that enables them to recognize and appreciate employee engagement. With a modest pricing scheme, WooBoard makes for one of the most popular talent evaluation platforms for startups.
- Influitive – An all-in-one customer advocacy and marketing platform, enriched with a plethora of gamification features for motivating brand advocates and loyal customers. You can use it to create personalized engaging activities, and to ensure some very positive feedback for the quality of your service.
- Getbadges – A unique gamification solution, integrated with more than 20 software development apps to help developers adopt a competitive, game-integrated approach to project management, and reach their maximum potential.
- Playlyfe – An innovative engagement tool for boosting your website’s productivity, which uses a variety of highly customizable game mechanisms. It is built for developers, managers, and individual users who wish to add an entertainment dimension to their work at low cost.
Types of Gamification Software
There are three main types of gamification apps:
- Product Gamification: Product gamification apps are powerful opinion changers, which is why many businesses use them to improve their product strategies. When done right, product gamification combines essential techniques that give feedback to users and motivates them to engage. The ultimate aim is to create a winning product users would definitely purchase again.
- Marketing Gamification: Marketers use gamification for the so-called adgame, namely to create innovative campaigns to promote products in an entertaining way. Marketing gamification products are used to detect customers’ preferred product segments and to keep them engaged.
- Workplace Gamification: Many gamification products were designed with the main purpose to train and motivate employees, and to connect large and decentralized teams through innovative communication and reward mechanism.
Key Features of Gamification Software
These are the features to expect from a good gamification system:
- Customization. Regardless of the fact that they can help multiple companies, gamification solutions are not designed on the basis of a unified standard. When looking for the perfect solution, we should always put customization on top of the priorities, and choose a product that can be tailored to suit both us as the users, and our audience.
- Social Media Integration & Sharing Capabilities. Gamification apps should encourage social sharing and contribute to the brand’s awareness and recognition. Therefore, look for a product that can offer a variety of social features to reinforce your position on social networks, and to improve users’ experience.
- Results Dashboard & Flexible Reporting. Ideally, gamification tools should be able to organize, manage, and measure campaign results, and generate accurate and downloadable reports on user engagement and satisfaction.
- Reward & Recognition Features. One of the main aims of gamification software is to engage and motivate teams to contribute to their organization’s mission, which is why these apps should offer both emotional and motivational reward & recognition mechanisms. A number of interactive events should also be available to engage decentralized teams, and to make the most of employee’s knowledge and skills.
- Game-inspired Learning. Many companies purchase gamification software with the idea to engage employees in educational events and campaigns, where they would be rewarded for their knowledge and contribution, and motivated to develop new skills through an entertaining process.
Benefits of Gamification Software
Gamification software has an incredible effect on improving corporate culture and workplace organization, which can be seen through a number of distinctive benefits:
- Objective & Accurate Business Decisions. Using gamification mechanisms, companies shift from traditional data collection methods to the far more beneficial employee feedback and internal knowledge usage. Thanks to the complete picture of the company’s performance observed through the prism of employee/customer satisfaction, companies are able to allocate resources more accurately, and to make smarter business decisions.
- Streamlined Management. Laying hands on objective data is good for the entire company, but it certainly most beneficial for managers. With a gamification system in place, they can evaluate the performance of each employee separately, and discover both trends and opportunities without devoting too much time and efforts to do it.
- Accurate Feedback. Accurate Feedback may as well be the most important gamification benefit, due to the presence of comprehensive leaderboards where employees can follow their progress and think of ways to boost their productivity. At the same time, gamification has a lot to do with users’ feedback – the company’s vital practice for measuring success and fixing problematic issues.
- Improved Communication. Most gamification apps have an internal communication system in place, providing employees with a private business network where they can discuss progress and look for common solutions. As we all know, communication is essential for internal learning, where employees can advise each other, and share best practices on dot.
- Recognition. Many studies have confirmed that recognition is perceived equally well by employees as financial rewards are. Everybody wants to be told he performs well, or that he has achieved the desired level of progress, and that’s exactly what a gamification app can do even without direct monitoring and evaluation. The plethora of events, points, badges, and similar features will help the manager evaluate the work of each employee with minimal effort.
Gamification software is developing so fast that it is becoming almost impossible to track the new trends, but there are few whose results are already obvious, and likely to affect our business too:
- Complete enterprise solutions instead of ‘Single Trick’ ones. Done appropriately, gamification is an incredibly powerful social tool, as it turns engagement and motivation into a measurable variable, and deliver valuable business insights based on it. The same as every trend, the name of gamification has been misused in many occasions, making us believe that a set of goofy badges is the only thing we need to engage employees, and that’s what developers are trying to overcome at this moment. The main approach is to unite various gamification methods in ‘one size fits all’ systems, so that they would respond even to needs of large enterprises with complex organizational structures.
- Engagement will become a more important credential than big data. While this may sound hard to believe right now, a deeper analysis on how actionable bid data has been through the years would probably come up with the conclusion that we must (rather than should) measure engagement. People are competitive in nature, and their behavior with a gamification mechanism in place is the best indicator of team productivity, the same as the customer feedback that would follow.
- Gamification will be recognized as a competitive generator of intellectual capital. We would say it already is. As we pointed out, the core gamification logic is to exploit human competitiveness and engage employees into constructive learning to make the most of their skills. Business analysts are more than aware of this trend, which makes us believe gamification will become the core of business intelligence in close future.
Unlike how many novice users perceive it, gamification is not all about playing games and having fun at the workplace. In fact, there are few serious drawbacks that have to be considered before introducing a gamification system in your team:
- Gamification won’t offer immediate results without a balanced collaboration strategy already in place. Many companies purchase gamification software once it is too late to engage employees in a meaningful way. That’s why studies report more than 60% of gamification attempts to fail, as gamification was not designed to reinvent the wheel, but to improve employees’ competitiveness and willingness to learn once such is already in place.
- Some employees misuse gamification. Many of them do, if we have to be completely honest. Knowing how people cheat in games, there is no reason not to assume they won’t do the same when important factors such as raises and promotions are at stake. Have in mind there will be ‘players’ who keep an eye on loopholes and know how to use them, and will make unethical choices to obtain a better position in the company.
- The risk of not taking assignments seriously. The idea of turning work into a game should be balanced and strictly controlled, to prevent employees from taking it less seriously than it is. Once again – it is of critical importance to develop a throughout strategy before a gamification mechanism is introduced, and to apply it only where absolutely necessary.
List of Gamification Software Companies
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Our review platform uses our certified SmartScore™ system to examine all the software in the Gamification Software category in orded to help you get the best possible solution. It compares and contrasts the following elements: individual modules, collaboration possibilities, customization, integration, simplicity, customer support, how secure a software is, mobile support, general media ratings. At the moment, Tango Card is the leader in this category and our experts are really satisfied with it. After detailed research and analysis it received the best results among its competitors and our experts strongly suggest that you include it as one of the solutions for your needs.
A summary of total user satisfaction with the software in our Gamification Software category calculated using our unique algorythm that gathers customer reviews, comments and opinions across a wide set of social media sites in order to help you make an informed buying choice.
Every vendor in the Gamification Software category will have a different group of pricing plans for its app and each package will include a varied set of features. Below we list the general pricing for the cheapest plan provided for each product. Keep in mind that advanced features may have an extra cost.
An analysis of what type of devices and operating systems are supported by all B2B tools in the Gamification Software category, including mobile platforms and web-based solutions.
Learn which languages and geographies are served by the popular B2B solutions in the Gamification Software category, including services aimed at international markets and created for multi-cultural teams of employees.
Examine which pricing plans are provided by the vendors in the Gamification Software category to check which one fits your business requirements and budget best. Keep in mind that certain software can provide free or freemium accounts for you to try out first.
An overview of which types of companies a specific B2B software in the Gamification Software category aims for, from small businesses and non-profits to big enterprises.